NATUREAL is an eco-friendly business. The following outlines our main practices that makes us "green":
the products we carry - clothing and accessories -- are made only from materials that come from the earth
many of the products are from natural materials that have been recycled to be made into the current use
we choose suppliers based on their declared commitment to the environment and sustainable practices; that includes in manufacturing the products but also in giving back to communities to help them be sustainable
our emphasis is on buying sustainably. The items we carry are sustainable: they are classic pieces that can be worn often and for a long time, not meant to be discarded after one use. We emphasize buying good quality over quantity.
inventory that is leftover after proceeding through the sales cycle is donated to a charity that distributes the clothing to needy people in under-developed nations in Africa
the store is designed using natural materials, from wood and iron structures to LED lighting and we operate with a view to minimal impact on the environment
we are an approved "Live Green Perks" supplier. This is a city of Toronto program that encourages residents to "live green", partly by linking them with approved green companies that offer standing deals to reward green purchasing behaviour.